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On 15 November 2018, Karuna Web Design hosted a comprehensive sharing session focused on developing effective E-commerce websites and leveraging Search Engine Optimization (SEO) and Social Media Marketing (SMM) to maximize digital exposure. The session covered vital strategies for E-commerce success, including:

  • Identifying clear business and marketing goals to inform the development and optimization of E-commerce platforms.
  • Adopting SEO best practices tailored for E-commerce to enhance organic search visibility, drive targeted traffic, and increase conversion rates.
  • Utilizing social media as a powerful tool for engagement, brand awareness, and driving traffic to E-commerce sites through strategic marketing efforts.

Participants gained insights into optimizing their online stores by focusing on SEO strategies, such as keyword optimization, content quality, and technical SEO improvements. Social media marketing tips emphasized the importance of content relevance, platform selection, and targeted advertising to reach potential customers effectively. The combined approach of SEO and SMM presented offers a holistic digital marketing strategy essential for the growth and sustainability of E-commerce ventures.

Download our slides here >> KARUNA KL PPT – ecommerce (1)

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