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Search engine optimization (SEO) is the process of optimizing your website to maximise organic traffic from search engines such as Google, Bing, and Yahoo.
Investing in SEO will not only make your website visible to the search engine, but also make it easier for your prospects to find your business online.
We hope this article will create your awareness about the importance of having an effective SEO strategy for your website. Don’t repeat the same mistake like other websites by not leveraging all of the below SEO benefits. Other while, you are wasting your money build a website which just look beautiful but not functional to deliver traffic to you business.
SEO Leads You to Huge potential market.
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. Imaging the potential opportunity of an effective SEO website could bring to you.
SEO Pulls-In Quality Traffic.
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion.
SEO Traffic Is More Likely To Convert.
SEO traffic is more likely to convert than other sources of traffic. Taking the fact that search traffic has the best conversion rates for most websites. Thus, by positioning yourself on search engines with a winning SEO campaign, you are positioning your business to win more conversions, followed by sales and leads.
SEO Can Decrease Your Cost Per Acquisition.
Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only cost in SEO is the cost to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings.
SEO Is A Long-Term Strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings too. Once you are placed in top positions, it is rare for you to be moves down. The only reason your position would change is due to rising SEO competition or changes in Google algorithm.
SEO Is More Cost-Effective Than Paid Advertising.
It is no doubt SEO is more cost-effective than paid advertising. Once you rank high on search engines, you do not have to pay for clicks from search engines.
Besides, organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
SEO Integrates All Of Your Online Marketing Activities.
SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings will be higher.
SEO Improves Your Overall Marketing ROI.
As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher. This will be explained in more detail in the next points stated below.
SEO Improves Your website’s click-through-rate.
High SEO rankings will improve your website’s click-through-rate. Or, vice versa, you must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you’ve reached.
SEO Is Growing.
SEO spending is forecasted to increase to USD80 billion by year 2020. In the near future, SEO spending is likely to be higher than online advertising spending. SEO is growing for one reason – It works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated.
SEO Will Help You Stand Out.
There are 250 million websites on the Internet. An average person will never know what Internet will mostly offer. Higher SEO rankings will help you stand out from the millions of other websites.
SEO Rankings Last Forever.
Okay! Not really last forever but honestly, it is extremely hard to screw up SEO rankings. You will most likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you never have to worry about this. Why? Because you are going to hire a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.
Malaysia SEO price is Affordable.
SEO is more affordable than advertising to increase your conversions. In U.S., SEO price typically ranges from USD800-USD2000 per month. Malaysia SEO price will range similarly in MYR.
However, the return is invaluable. Once you are ranked first page on Google, your website will receive a lot of free hits to your website daily. Don’t you wish for your website to be ranked #1 on Google?
SEO is the smartest marketing investment you can make. In sum, the benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising as your customers are searching on it right now.
In fact, while you’re reading this article, one of your competitors might already be growing his business significantly from SEO. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in a SEO campaign today!