The future of digital marketing is here. This workshop equips you with cutting-edge AI strategies to not only conquer today’s challenges but to seize unprecedented growth. Master the tools and techniques that are transforming how businesses thrive in the digital age.
AI-Powered
Marketing
for CHANGE
12 Nov 2024, Tuesday | 1pm - 5pm
ELM Business School, HELP University
Mr. Melvin Ong
CEO, Karuna Sarawak Enterprise
Ms. O’ Neil Lim
Marketing partner, MPC
Our Keynote Speakers
Our expert speakers, Melvin Ong, Founder & CEO of Karuna Sarawak and O’Neil Lim, Asia Link Regional Partners and MPC.org.my Program Director, will co-present this highly insightful session.
With over 15 years of experience, Melvin has a proven record in digital transformations, achieving a 3000% sales increase for Sarawak Cultural Village and 4000+ room bookings for Everly Prescott Hotel.
O’Neil has been instrumental in facilitating B2B and B2C trades between Malaysia and China, and here expertise in digital marketing, education and e-commerce will add depth to this discussion.
The Panel List
Ms. Rachel Tan
Founder & CEO, The Nurts
Digital Native, Rachel brings 15+ years of experience driving startup growth, including leading Shopee’s rise to become the #1 shopping app. She’s also held top marketing roles at Klook and founded her own successful venture, The Nurts
Mr. Roy Heong
Head of Strategic Partnerships & Innovation
Alliance Bank Malaysia Berhad
Roy Heong, leading Strategic Partnerships & Innovation at Alliance Bank Malaysia, excels at driving growth through impactful collaborations. With extensive cross-industry experience, Roy spearheads initiatives to align partnerships with Alliance Bank’s forward-thinking goals.
Forum Highlights
Agenda
1: 00 PM – 2: 00 PM
Registration and Check-In
2: 00 PM – 2: 30 PM
Welcome & Introduction by the Organizer
2: 30 PM – 3: 30 PM
Keynote Presentation: AI in Digital Marketing – A Game Changer for Modern Businesses.
Co-presented by Melvin Ong, CEO, Karuna Sarawak, & O’Neil Lim, Asia Link Regional Partner
3: 30 PM – 4: 30 PM
Panel Discussion & Q&A: Industry leaders explore how AI is transforming customer engagement & sales conversions
4: 30 PM – 5: 00 PM
Refreshments & Networking
Who Should Attend?
- Marketing professionals aiming to leverage Al in their strategy.
- Business owners enhancing digital marketing efforts.
- Entrepreneurs scaling businesses with advanced digital tools.
- Project managers integrating Al into marketing and business workflows.
- Tech enthusiasts exploring Al’s impact on the future of marketing.